Scotland fans must not be priced out of the World Cup
by John Swinney has called on FIFA to end dynamic pricing for World Cup tickets after supporters were hit with eye-watering costs to follow Scotland this summer.
The First Minister has written to FIFA President Gianni Infantino urging him to introduce a fairer ticketing model, warning that too many members of the Tartan Army risk being priced out of Scotland’s first men’s World Cup since 1998.
The Tartan Army are the greatest supporters in the world and follow Scotland around the globe. So it is incredibly disappointing that too many of them will be priced out of our first World Cup in nearly 30 years. I have written to FIFA to call for fair pricing. The World Cup is an event that should be available to as many people as possible. Football should be about fans, not finances.John Swinney
Full letter from the First Minister to FIFA President Gianni Infantino
Dear Gianni Infantino,
As you will know, this summer Scotland will return to the men’s World Cup for the first time since 1998.
Our victory against Denmark led to the most remarkable scenes as people across Scotland celebrated one of the proudest moments in our recent sporting memory.
Steve Clarke and the team have instilled a sense of confidence and pride in our country that only our national game can bring.
That incredible moment for our nation will live long in the memory and in just a few months’ time thousands will embark on a trip to America to follow Scotland in our games against Haiti, Morocco and Brazil and, with a bit of magic from the boys, beyond that too.
Our Tartan Army has the chance to see our men’s national team at a World Cup for the first time in decades, but our historic return has been marred by FIFA’s dynamic pricing model that has made the trip simply unaffordable for so many loyal supporters.
This model has made this the most expensive World Cup in history and it is the opposite of what football, and indeed the biggest sporting occasion on the planet, should be about.
Scotland fans, travelling across the globe, are entirely justified in calling for you to put an end to this pricing model, particularly during a cost of living crisis when people are really struggling. I am urging you to act to introduce a fair, affordable ticketing model for fans going forward.
Scotland gave birth to our beautiful game and its management has been entrusted to you. But as you know football belongs to fans. It is now imperative you take responsibility to ensure that remains the case.
Yours sincerely,
John Swinney
First Minister of Scotland