MSP leads debate recognising work of #Scotlandhour

SNP MSP Christina McKelvie has praised the work of #Scotlandhour – the first organisation in the world to use Twitter to promote tourism.

Ms McKelvie gained a Member’s Debate in the Scottish Parliament to recognise the work of the individuals in collaborating to promote tourism in Scotland.

#Scotlandhour is a monthly chat on Twitter about where to stay, eat and do in Scotland – which has gained and audience of 596,000.

Ms McKelvie, SNP MSP for Hamilton, Larkhall and Stonehouse, will say in her debate:

“#Scotlandhour is an effective and simple way to ensure that Scotland is recognised as one of the greatest places on earth to visit.

“We all know the that Scotland is a very powerful brand and it was this and a love for Scotland that brought the group together who came up with #Scotlandhour.

“Set up in August 2011, it was the first time that Twitter was used in this way to promote a destination.

“#Scotlandhour is refreshing and inspiring it gives up to date factual information about Scotland and at times lovely quirky pointers for travellers.

“At its last airing it had 596,000 as its audience – and I would encourage people to look at and participate in the Tweets during the monthly hour of dedicated chat on the last Wednesday of each month.

“Along with its website, it is an excellent resource for people who are considering visiting Scotland, or give those already coming the inside information on the very best things in our fine country.

“The #Scotlandhour team are all doing this without any backing or sponsorship, just for the greater good of the tourism industry in our country.

“Scotland is all the better for the imagination and drive of the #Scotlandhour team and we wish them well and look forward to March 27th when we will all be Tweeting about Scotland's activities, outdoors and sports.

“Given that we have the commonwealth games and the Ryder cup next year then this is a very relevant topic indeed.”


Notes: #Scotlandhour was created by Douglas Baird in August 2011. He has been helped by Mark Caplin general manager at the Holiday Inn Express in Hamilton, Fiona Drane director of Bright Light marketing agency, Susan McNaughton owner of Sandcastle Holidays and Aileen Lamb tourism manager with Scottish Enterprise.

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