Miliband more unpopular in Scotland than Bradford

With Labour spectacularly losing the Bradford West by-election last night, the SNP published an analysis of polling evidence showing that all three Westminster party leaders – Ed Miliband, David Cameron and Nick Clegg – are even more unpopular in Scotland than they are in the English region containing Bradford.

The latest YouGov polling on how well or badly the UK party leaders are performing shows that the UK party leaders’ ratings are worse in Scotland than in the North of England – and worse in Scotland compared to the UK as a whole.

The figures show that Ed Miliband has a negative rating of -28% in the North of England – but an even worse -39% in Scotland.

David Cameron has a negative rating of -19% in the North of England – and a much worse -48% in Scotland.

Nick Clegg has a negative rating of -46% in the North of England – and a much worse -61% in Scotland.

The most recent figures for Alex Salmond – the Panelbase poll published in the Sunday Times on 5 February – showed a positive rating of +17%: the only leader at Holyrood or Westminster to have a positive rating.

And the latest breakdowns for YouGov show that Labour has a 10 point lead over the Tories across the UK, and a 31 point lead over the Tories in the North of England. However, in Scotland Labour trails the SNP by 5%: with the SNP at 38%, and Labour at 33%.

Commenting, SNP Westminster Leader and SNP Campaign Director Angus Robertson MP said:

“If Labour are losing parliamentary seats in a heartland region like the North of England, it confirms that they are in crisis north and south of the Border.

“The three Westminster parties are clearly deeply unpopular in Bradford. And the latest polling figures shows that all three UK party leaders – Ed Miliband, David Cameron and Nick Clegg – are even more unpopular in Scotland than they are in the North of England.

“The latest YouGov sample also indicates that the SNP are even ahead of Labour in Scotland for a Westminster General Election.

“This by-election result is an unmitigated disaster for Labour – and a total embarrassment for Ed Miliband in a week when the Tories and coalition government are on the back foot over the granny tax, petrol and pasties.

“And for Labour’s ratings to be more than 25 points worse in Scotland than in the North of England shows how far Scotland has moved on.

“It is clear that the people of Scotland are rightly appalled by Labour agreeing ‘100 per cent’ with the Tories on Scotland’s future.

“Ed Miliband’s decision to join in a toxic pact with the Tories to stand in the way of job-creating powers and more responsibilities for the Scottish Parliament must be a key factor in this overwhelming negative verdict against him from Scots voters, who now know that a Yes vote to independence is the only sure way to secure these job-creating powers.

“It’s no wonder that Scottish voters have deserted Labour in droves, and no wonder that Ed Miliband’s ratings are plumbing previously unimaginable depths for a Labour leader in Scotland.

“Labour has no credibility and nothing useful to say on the constitution, on the economy, or on any of the issues that matter to households in Scotland and, increasingly, in England as well.”

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